Jordan Reeves

Jordan Reeves, 13, is an activist, designer, inventor and author who is on a mission to raise awareness and drive action in support of young people with physical disabilities around the world.

Jordan was born with a left arm that stopped growing just before the elbow. She is not alone. There are a little more than 2,000 kids born each year in the U.S. with a limb difference.


When Jordan was born, her parents didn’t know about limb differences. But the story in the family is, when she arrived into the world her dad said that she was born “just right” because she was just right the way she is and she’s just right-handed. The phrase stuck.

Since her mom, Jen, was a journalist, she started a blog called Born Just Right detailing the experience of raising a child with a physical disability. Through the years, Jordan helped her mom grow an online community of families with kids who have a limb difference by pitching in to meet kids and share her story online and in person.

Jordan was always very active as a young child. She danced, played baseball, basketball, and swam. She also worked with a prosthetist which helped her learn what she liked when it came to comfort and her body’s needs at an early age... Her participation in sports even caught the attention of an organization called Women’s Intersport Network, which awarded her with an “Inspiration Award” in 2013 when Jordan was seven years old.

While still in elementary school, Jordan’s experiences turned into the perfect storm when she was invited to create a superhero persona and build something fun to add to her arm at a workshop for kids with limb differences. Jordan decided she wanted to be “Glitter Girl” and came up with a glitter-shooting prosthetic concept. As she worked with a design partner to create new and better iterations on the idea she named “Project Unicorn,” Jordan’s work caught the attention of many news outlets including Fast Company and Popular Science. Jordan had opportunities to present her invention to Maker Faire events, schools, scout meetings, and even received a Disney Parks Dream Big Princess Innovation Award. The interest in her Project Unicorn work grew even bigger after getting the chance to show off her design to the Shark Tank investors during an episode of The Rachael Ray Show in 2017.

Around the same time, Jordan noticed that American Girl doll had been creating wheelchairs and crutches, dolls without hair and insulin kits to support kids with disabilities. It confirmed what Jordan already knew, that kids want to see themselves in their toys. She thought if they can provide those types of accessories why shouldn’t they offer dolls with limb differences too?

Jordan started a petition with the help of her mom to encourage the inclusion of limb difference options with American Girl dolls. The petition received more than 25,000 signatures!

With greater awareness of her work, Jordan had a chance to speak at two different TEDx events and many other appearances across the country. During her speaking engagements, she focuses on two major conversations: Kids should have a chance to see more physical disabilities represented in mainstream toys and designers should include disabled people from the beginning of a concept for a new product. Given her own personal experience, Jordan believes it is important to give kids with disabilities more access to the power of design and STEAM skills earlier in their lives.

As Jordan’s voice grew as a disability advocate and activist, she launched a nonprofit with her mom. Born Just Right is an extension of what was once a blog and an online community. The organization focuses on creating learning opportunities so other kids with disabilities can learn about design and design thinking with the hope that those design and STEAM skills will lead to new job paths as they grow older. Since starting the nonprofit, Born Just Right has created opportunities to bring together designers and engineers with kids to learn about design skills through a program called Boost x Born Just Right. These design workshops have been held in San Francisco and Cambridge, MA with kids from different ages.

Given her new design insight, Jordan has had opportunities to consult with major brands, speaking at the National AIGA Design conference and the Strategic Design Conference at Parsons Design School. She also had the opportunity to consult with Mattel on the creation of its first doll with a limb difference.

In the summer of 2019, Jordan and her mom released their first book, Born Just Right, for teens through Simon and Schuster’s Aladdin and Jeter Publishing imprints. The book is a memoir about Jordan’s life, experiences and lessons learned from growing up with a disability. She wanted to write the book to encourage more open discussions about disability.

Jordan’s journey has just begun. She plans to continue speaking about her physical difference and inventions to further a new kind of conversation about people with disabilities and to show others that it can be really cool to be different.

When not on the road, Jordan enjoys being a teenager. A Girl Scout, Jordan is also still involved in sports, enjoys playing with friends on her family’s lake in Missouri, and even likes spending time with her older brother, Cameron, from time to time.

Awards and Recognition

2013 Women’s Intersport Network Inspiration Award
2016 petition featured on CBSN and front page of Kansas City Star
2016 Project Unicorn work Featured in Fast Company article
2016 Disney Parks Dream Big Princess Innovator Award
2016 Speaker, MakerFaire Bay Area
2016 National Maker Faire Editor’s Choice Award
2016 Speaker/Presenter, National Health and Human Services Making Health Summit
2016 Awesome Without Boarders Prize Winner
2016 TOM:DC Makeathon for Assistive Technology “Need Maker”
2016 mHUB/Born Just Right Maker Meetup
2017 Speaker, National Kid Inventors Day at NYU School of Engineering
2017 Speaker, All Abilities Day, Concord Elementary School, St. Louis, MO
2017 Appearance with the Shark Tank on The Rachael Ray Show
2017 Featured on
2017 TEDxCoMO Speaker
2017 Superhero Cyborgs – Boston workshop
2017 petition asking for American Girl limb difference representation hits 25,000 signatures
2017 Project Unicorn on display at EDIT: Expo for Design, Innovation + Technology, Toronto
2017 Feature in American Girl Magazine
2017 Born Just Right community meetup with Hallmark Master Artist
2017 Speaker, National AIGA Conference during the “Impact of Inclusion” Symposium
2017 Project Unicorn on display at Bespoke Bodies: The Design and Craft of Prosthetics, Portland, OR
2017 Speaker, TEDxYouth Blue Slide Park, Pittsburgh, PA
2018 Speaker, Helping Hands Winter Outing
2018 Born Just Right partners with colorFabb and BioGlitz
2018 Speaker, SXSW Interactive Festival
2018 Nominee, Iris Awards, Philanthropic Work of the Year
2018 Speaker, United State of Women Summit
2018 Speaker, Strategic Design Conference at Parsons Design School, NYC
2018 Superhero Boost Workshop, San Francisco, CA
2018 Delegate, We Vote Next Summit, Los Angeles, CA
2019 Speaker, Helping Hands Winter Outing
2019 Project Unicorn at Wired to Wear exhibit, Museum of Science & Industry, Chicago
2019 Boost Workshop, Cambridge Science Festival, MA
2019 Jordan and Jen release their first book, a memoir titled, Born Just Right
2019 Mattel releases first Barbie with limb difference; Jordan consulted on the project
2019 Jordan speaks at first of its kind youth-led summit, State of Young People
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